Alcohol-free (AF) drinks with mood-enhancing benefits is a trend that has taken the beverage industry by storm. Whether they’re calming the mind or serving up a social buzz, these drinks don’t just promise to mimic the ‘positive’ effects we associated with drinking alcohol, but natural ingredients known to support your health and wellbeing.
But is the hype justified? Are mood enhancing drinks all foam and no beer, or are they worth the buzz?
Three (Spirit) is the magic number – The genesis of functional AF drinks
The mood-boosting segment of AF drinks began gaining traction with the launch of Three Spirit in 2018. Founded by Dash Lilley, Tatiana Mercer, and Meeta Gournay, Three Spirit has revolutionised the AF drinks category, by crafting drinks that harness the power of plant alchemy. Their mission was clear: to create sophisticated, functional beverages that provide a unique buzz without alcohol.
Three Spirit’s ingredients include botanicals and adaptogens, based on knowledge from ancient practices, combined with modern science. The range includes ingredients like lion’s mane mushroom, yerba mate, and ashwagandha based on their purported abilities to enhance mood, energy, and relaxation.
Three Spirit’s pioneering approach to functional beverages kicked forward a shift from traditional AF drinks, which primarily focused on mimicking the taste of alcoholic beverages without providing any functional benefits.
The Rise of Plant Alchemy
The concept of plant alchemy and the use of ‘functional’ plant-based ingredients have roots in some of the oldest traditional medicine and holistic wellness practices. Adaptogens and nootropics, which have been used for centuries in various cultures, are now being integrated into mainstream products. These substances are believed to help the body resist stressors, improve cognitive function, and promote overall wellbeing.
Three Spirit leveraged this trend, so, rather than simply positioning their drinks as alternatives to alcohol, they have the added benefit of being ‘superior’ health-based choices for those seeking to enhance their social experiences and personal health.
This innovative approach spurred a wave of similar products, leading to a burgeoning market of mood-enhancing AF beverages.
Industry Evolution Since Three Spirit
Since Three Spirit's launch, the industry has seen a proliferation of functional AF drinks. Brands like Kin Euphorics, and Curious Elixirs have entered the scene, each offering their own take on plant-based, mood-boosting beverages. These companies emphasise natural ingredients, wellness benefits, and sophisticated flavors, appealing to a growing demographic of health-conscious consumers.
The market has expanded beyond just drinks to include a variety of functional products like teas, tonics, and even shots. The focus is on providing consumers with options that not only taste good but also contribute positively to their mental and physical health.
The Appeal of AF Drinks with a Buzz
The increasing popularity of mood-enhancing AF drinks can be attributed to several factors. Firstly, people still want to socialise, relax, and be part of the crowd without consuming alcohol. Traditional alcoholic drinks often come with undesirable side effects such as hangovers, dehydration, and long-term health risks. AF drinks offer a way to enjoy social occasions without these downsides.
Moreover, the wellness movement has encouraged individuals to seek healthier lifestyle choices. As people become more aware of the impact of their consumption habits, the demand for beverages that align with their health goals has surged. Functional AF drinks cater to this need by providing benefits such as improved mood, enhanced focus, and reduced stress.
The Importance of Functional AF Drinks
Functional AF drinks offer a range of benefits that traditional alcoholic beverages simply can’t match. They provide everything alcohol does in terms of social lubrication and relaxation, but without the negative effects. This is particularly important in an era where mental health and wellbeing are at the forefront of public consciousness.
Consumers are increasingly looking for products that support their overall health. Functional AF drinks fit perfectly into this narrative, offering a way to enjoy social experiences while promoting wellness. They are not just an alternative but an enhancement, providing a more mindful and beneficial drinking experience.
More Than Just a Substitute
In fact, functional AF drinks offer even more than traditional alcoholic beverages. They are often tastier, healthier, lighter, and more fun. These drinks are crafted with care, using high-quality, natural ingredients that provide a range of flavours and experiences. They are designed to enhance life, not just mimic the effects of alcohol.
People don’t see functional AF drinks as a compromise. Instead, they view them as a way to drink better and live more. These beverages align with a lifestyle that prioritises health, wellbeing, and enjoyment. They represent a shift towards more conscious consumption, where people make choices that benefit their body and mind without sacrificing social enjoyment.
As the industry continues to evolve, it’s clear that functional AF drinks are not just a passing fad but a significant shift in the way we approach social drinking.
They offer a way to enhance our moods, support our health, and enjoy life to the fullest. In short, they are worth the buzz…